This map was made using Google's Trends application and shows a fast growing interest in veganism. At the center of veganism is the whole-food, plant-based diet. Vegans do not consume (or use) any animal products.
Over the past 5 years, Americans have been eating less meat. The downtrend accelerated in 2008, with the average American now eating 12.2% less meat than in 2007. And, the USDA expects a continued decline in meat consumption.