|Fad Diets: Green Tea, Cabbage Soup and Cranberry Juice [Infographic]|
How do you spot false weight loss claims and misrepresentations?
Recently, there has been some buzz in the news about the Federal Trade Commission (FTC) crack down on misleading and/or patently false claims made by some companies about their weight loss products.
So far, the FTC has filed suit and/or accused the marketers of Sensa, HCG Direct Diet Drops and L'Occitane.
In the case of L'Occitane, the product in question is a "weight-loss" cream.
According to the FTC, any of the following statements are fake weight loss claims and dieters should be aware of any product (whether that is a food, beverage, supplement or something else) or a diet plan or program that makes these representations about a particular product or program:
✿ It causes a weight loss of two or more pounds a week without dieting or exercise
✿ It causes substantial weight loss for all users
✿ It causes substantial weight loss by wearing a product on the body or rubbing it into the skin
✿ It causes substantial weight loss no matter what or how much an individual eats
✿ It causes permanent weight loss even after the individual stops using the product or program
✿ It causes substantial weight loss by blocking the absorption of fat or calories
✿ It safely enables individuals to lose three or more pounds a week for four weeks or more
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